Sunday, May 1, 2011

Design as Storytelling

Being in the process of my first real estate purchase, this article about the redesign of the mortgage disclosure form (MDF) caught my eye:
www.fastcodesign.com/1663487/home-buying-makeover

This sort of project is precisely what excites me about design. Buying a home, especially in America, comes with a powerful narrative fraught with emotion and passion. The confusion of documents composed of vast seas of black and white legalese is unsettling at best, perhaps even counterproductive. In comes a group of people who understand the importance of the experience and are able to synthesize the perspectives of lenders and regulators as well as (and more importantly) the borrower. An accessible and communicative MDF will not prevent a future mortgage crisis all by itself, but it provides an empowering mental model for the layperson. This model can serve as scaffolding upon which the details of the transaction are hung. Lacking a working mental model, we have no insertion point for new vocabulary, no way to create patterns and relationships. Foundational understanding allows us to be involved in the telling of the story of how a situation fits into our lives. Design, therefore, is not the story but the stage.

Another fine example:
http://www.jonkolko.com/educationCourse370Taxes.php

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